Local SEO This is one of the most important aspects of digital marketing. Check out our SEO agency We have seen its benefits firsthand, which is why we incorporate it into our clients’ projects.
For companies and users who are not familiar with this world, however, it may be difficult to grasp the concept.
We will be explaining everything in detail in this article Why local SEO is so important in an online marketing strategy It can help you Grow your business and reach more Potential customers
This will allow for you to get more information if that is what you are looking for. An SEO agency can be hired .
Local SEO
This guide focuses on the Local SEO of a business. What does this actually mean?
It refers to optimizing your site so that it appears first in search results when people search for the products, services, or activities offered by your company.
You can improve the visibility of your business or restaurant by using Google. Local SEO, that is, SEO in your city, neighbourhood or geographical area of influence.
The smartphone boom has created a new opportunity for online businesses that is unparalleled.
Since then, people have become more connected than ever before and the internet can now be accessed from all devices. According to data, the Google engine collects information from all search globally and has already been used by over a billion people in 2019.A total of 4.5 million searches were made per minute.
It is crucial that companies are visible online and in local searches in this situation. Local SEO allows them to be positioned as references, which can help them become an important buyer option.
This is why all studies have shown the importance and value of local SEO in a digital strategy. It is very profitable for any kind of business. Online and offline, it doesn’t matter if you are a food company or hotel.
There are many key factors to consider when it comes down to Local SEO Ranking User experience.
These factors can be summarized in the following:
- Geographical Local needs: Location of your company or online shop
- Responsive web design adapted to mobile devices .
- SEO Optimization By using keywords that are structured or categorized to give you a few examples.
- It is also becoming increasingly important that social networks This system considers them a fundamental tool because they are a channel for direct communication with users and a way to viralize content.
At SEOraiseUP SEO We take care Local SEO of businesses We know how important it can be for them to be visible when someone searches their mobile phones in your area, neighborhood, or municipality.
Local SEO is a good investment Not all companies or ecommerce sites are ready to make these investments. This could be because they don’t know how or aren’t interested. This is a huge mistake!
Clients often ask us whether our local SEO service is reliable. They are all surprised at the results.
Our team of local SEO professionals We can help you with your website It will make your business more visible on Google and increase its reputation online.
Let’s talk about what local SEO is.
Local SEO plays a major role It is to make your business visible in search results for users who are near your business area . We are merely referring to another type of SEO. However, it is important that people searching for a specific location find your business and consider it feasible to buy.
The basis of the idea of local SEO is to provide coverage for and solutions to searches using certain geographical information such as the city, country or postal code .
It is also possible to take advantage of this thanks to the “near me” search option provided by Google, which can locate the exact location of the user, offering commercial results close to their location.
Local SEO It is actually Very important This is especially true if your business has a physical location or a service that cannot be obtained in another area. This could limit your expansion.
Numerous studies also support this argument. In fact, According to Forbes newspaper, 95% smartphone users have used their services in order to perform local searches . 61% of them called the chosen business, while 27% visited the physical shop.
The Search Engine Watch consultancy is on the other side. A study has shown that 70% of mobile phone users call directly from their phones. Google’s local search results. This is why it is important that we have current and accurate information about the company.
All these studies, in short, tell us that You have many potential customers who use geolocated search This is something you can’t afford to miss, especially now.
It is also A trend we have seen in recent years and whose expansion continues to grow . If your company offers what your potential customers are looking for, the chances of becoming their “radar” are very high.
The value of being in top three
A good local SEO strategy does not only allow you to appear in Google. It also means that you can be found among the top results of any search engine. Among the first three .
It is becoming more difficult to position a website in the first pages of search engines.
Search engines are constantly changing their algorithms to ensure that users receive relevant information, not just the first one. This is a good thing. It is very difficult to reach number 1 You have to be creative with your ideas Local SEO strategy .
At SEOraiseUP SEO We are experts in Our local SEO service will help you increase your company’s revenues . We want you to have a better website.
What is the Google three pack exactly?
Google’s Three packs Local search Below is a selection three of the results that are displayed on search engine’s main page This is usually located after the sponsored sites and before organic results.
This section is Very important It is responsible for showing local businesses, their data, such as address, telephone number, and detailed information with images or videos, provided they are related to the user’s search terms.
Google used to show the seven most popular companies as the first results. It also included telephone numbers, addresses, and links to each business in its results.
However, with the idea of improving the user experience, Google reduced the number of results in this list from seven to three According to the evolution in user search trends, This was mainly due to the rise of Mobile telephony, its habitual use as a navigation tool, and mobile telephony .
The point is that you now know the basics. The importance of Ranking yourself amongst the first three results .
Local search results and how important they are to users
Users have also changed how they use the search engine in order to find a specific company.
In this sense, It is not about achieving great results. As such, It’s all about avoiding a bad reputation online Negative web positioning is a problem for business managers who receive them. Reviews of low quality .
Local SEO is a challenge since There is more competition When entering geolocated searches.
To maximize the commercial benefit of local SEO, it is important to set clear objectives and develop strategies.
The first goal is to be correctly positioned. This task begins with Selecting the right keywords . Next, you need to create a content strategy that will allow you to continuously improve and enhance them.
All of this can be deduced. Local SEO can be a way to reach new clients and potential buyers It is about not only getting into the digital radar of your competition, but also about how to get there, without going further.
A good thing Local SEO Keywords not only bring us many visitors, but they also allow us to stand out from our important competitors, especially in online business.
Local SEO vs International SEO
Local SEO deals with smaller areas than international. SEO, or organic SEO.
This is because Local SEO is designed to provide information about nearby businesses. The user who has performed a specific search and with whom those businesses may have a potential relationship.
Local SEO can help you achieve greater visibility, monitoring, and notoriety online.
Are you looking to increase the sales of your online business?
We are here SEO agency Expertise in local searches and great technical knowledge.
It means that we help businesses rank higher in Google Maps and Google organic results.
This is fantastic news! Over 90% of consumers shop online with Google . Our services can help you get more customers through your virtual doors!
Our team has more than two decades of experience in helping companies like yours grow using SEO strategies that work today.
We have helped Many clients Amazing results are achieved by people all over the world by ranking higher on search engines, allowing them to sell more of their products or services. Now we can do it for you!
We’ll take care all of your digital marketing needs. This will allow you to focus on running your business and making it better.
There is no other company that offers this level of personalized attention for such a low price. Call us today and leave your information in the form below. We know what we’re doing!
Get in touch SEOraiseUP SEO Let’s chat today about how our services could benefit your business.
Local SEO has 5 benefits
These are the 5 benefits of SEOraiseUP SEO:
- Potential customers will see your business easily . You are visible to people outside your immediate area, which can translate into more sales.
- You will provide valuable information about your physical shop, company, or ecommerce. Users can search for it on Google. This will result in a rise in sales and a higher return-on-investment (ROI).
- Even Without a website, traffic can be generated for your business. Google’s excellent local SEO information is a huge help. We’ll discuss that in detail in the Google My Business section.
- Increased conversions and sales Your business will be able to offer you something that you wouldn’t otherwise be able to.
- Local SEO is also available Encourages people to use your products and services Based on the trust generated. The more information your customers have about you, the more secure you can offer them and the higher likelihood they will make a purchase. It’s about building trust and mutual benefit with your clients.
A good local SEO plan is essential, regardless of how big your business is.
SEOraiseUP SEO provides local SEO as part specialized agency services in SEO and web design and development.
Prior to implementing local SEO, global strategies
A global business strategy is essential to reach the first Google position, in either organic or local results.
It is important to do so A deeper strategy that includes local SEO Below are the steps you need to follow in order to get better results when surfing the Internet.
These are the foundations of online marketing. We also include local SEO and web Ranking.
- Online project planning : All available support platforms must have been analyzed in order to create our company profile (ecommerce or Google My Business). Bing Places, etc.
- Site optimization It is important that the website of our company is compatible with all mobile devices and tablets. Additionally, the pages must be optimized for search engine ranking.
- Design Using appropriate images is essential to create an innovative strategy. In this way it is guaranteed, among other things, to offer more information without losing detail; therefore, it will be possible to have a more entertaining and dynamic experience that differentiates itself from the competitors.
- Web positioningIt is about ranking yourself on the first pages of the desired business pages. This is done through SEO (or general SEO) or local SEO. Before you can choose the best option, each aspect must be carefully considered. It is not enough to have a great website or an ecommerce site.
- Marketing plan This is the method used to promote the website. However, it is also necessary for maintaining a close relationship to customers and others who are interested in the brand or community. You must take the appropriate actions, especially on social networks (blogs, forums etc.) to achieve this.).
These are some basic ideas about local SEO; however, the type of business must first be selected to determine the strategies to follow. The following factors could be considered:
- Its sector Depending on the industry, there are different variables that must be taken into consideration. A food or gastronomy business will likely have more customers if it ranks high in organic and local results. However, it will also be more competitive in the local area.
- The size of your business It is important to assess the market relevance, as well the volume of business and presence that your company or ecommerce has.
- Direct competition Identify the products or services that are offered through the website. Analyze how they differ and consider the strengths of the company.
- The business’s location . It is essential to first determine if the company is a local or international company. Then, you need to find out where sales can take place (depending on whether they are online).
- The target or Buyer This is how to determine the ideal client for your website. People interested in purchasing something, depending on whether it’s an online store (e.g. B2C Depending on whether they’re companies or ecommerce, there are many people who are interested in services and products. B2B ).
- Competitive advantages It is important to know how your brand is different from others and to analyze its strengths (products, pricing) to create something that is unique.
- The online experience It is essential to analyze how customers interact with you and to compare their image to other companies and ecommerce sites on the Internet. To improve the sales results achieved so far, both local SEO and global market strategies must be used.
- Last but not the least, we must value ourselves Participation in social networks .
Google My Business: A key to the local SEO strategy for your ecommerce site or company
A company profile is vital. Google My Business It has become a fundamental fact of ecommerce and companies.
This is due to the Google places importance on local SEO For any type of business, online or offline.
Google displays the local map based on whether they are websites that represent the area where it is located. This applies even to companies that don’t have their own website.
Local SEO is about making your business knownYou can also rank it based on whether it is websites, ecommerce, or both.
It is important to choose the right location for your business, regardless of whether it is physical or online.
A profile on Google My Business is essential to increase traffic and convert more customers.
What is Google My Business?
Google My Business (GMB). This service allows you to easily create and manage your own website. Profiles on Google for Business .
You can do this through the official website.
How can I set up my company profile?
Google My Business’s first steps are easy, but they are essential for us to continue our local SEO work.
These include:
- Create your profile Depending on whether the business is online or physically located. It is also important to clearly indicate whether it is open for customers so that visits to it can be made.
- The name of your business must be indicated , as well as the exact address where it is located to improve the results obtained and with it the sales depending on whether it is an online store or a physical company.
- Information such as You must include information about opening hours, products and services. .
- It is also important to indicate which Telephone and email You can also include any other information that is relevant. This makes it a secure tool for customers to reach you and helps increase sales.
- The final word is the Website of the company If the company has one, it must be indicated. You do not need a website for a listing on GMB.
These steps are now complete. A verification process must be completed for your business. Google can determine whether the company is an online store or a physical business, and Google can then verify that it is real.
After verification by Google, your business profile will be displayed. You can then begin the necessary actions to improve the local SEO of the listing.
These are the three pillars that make up local SEO
Once we have established that digital marketing is crucial for our business, let us see how we can improve it.
Up-to-date, truthful information
Local SEO design is based on the location. This is the first thing to remember. This means that You can list a specific address It is essential for your business to be found in local search results.
If you don’t have up-to-date information on Google My Business These and other online portals It will not appear When a potential client searches “close to me” or “in any town”.
You must also ensure that you are following the NAP Your company’s name, address, and phone number The same applies to all directories . Google will likely punish you if there are differences between them and remove your company from the list of most recommended businesses.
Citations (citations).
It is not secret that citations are necessary, or citations in English. A citation When a third-party website refers to your company and includes all your contact details . They are usually Business directories .
You can improve your search engine ranking by updating your information in the most popular Internet business directories.
Reviews
Google will also be very careful about assessing local businesses based only on the number and quality of reviews. Customer experience is important, and it matters a lot. It is valuable information that other users can use to make purchasing decisions.
It is a great idea to ask your client to evaluate your business. You will get more comments, especially if you have a positive opinion. Even if you are being criticised, you must respond with a calm and courteous tone.
It has been proven that opinions are more shared through social networks. If we create attractive content on the internet and receive positive reviews, we will be able to get more citations and reviews.
How to improve your local SEO
We’ve already seen the benefits of local SEO and what they mean for businesses, both online and offline.
Once our Google My Business profile and verification has been verified, we will need to create relevant content that our potential customers will find useful.
To do this Actions must be taken in the Google My Business file and then on the business website. .
You can accomplish some of these steps by properly using the administrative panel, as well as the GMB store or business tools section.
Below, however, we will describe the SEOraiseUP SEO performs actions to improve the local SEO of clients .
Generation of content in GMB tab
- Information about products and services This is a key factor and it is important to publish on a regular basis. We create content based on keywords that are most likely become business for your company.
- Publish company events : This is a valuable action because you will establish a personal relationship with your buyer.
- Advertise and offer promotional offers to customers This is undoubtedly one of the most important actions to continue growing, both in local SEO and in increasing ROI.
- Reinforce the business’s location signals Through metadata in images of relevance: This is an interesting action that produces very good results for proximity searches.
These actions can be done well Help improve local SEO Visitors to the physical location as well as to the website or online shop.
Review your business to monitor and control its reputation
We take care of Negative reviews can be minimized and online reputation can be saved All that may be involved.
Additionally, we maximize and enhance everything that is good and relevant for your business so that you have many. More 5-star reviews Always with pleasant comments from customers
Citations in business directories
We create your company profile in Local and specific directories for your sector . This will increase the impact of your company on the Internet and make it more visible to Google.
We ensure that All your contact information for your business is accurate and consistent . We refer to this as NAP From Name, Address, and Phone in English.
This is a Google must consider every citation valid in order to determine if they are valid. .
It is not a waste of time to mention that if the data in the directories where we register our company and those of the business were different, it could cause confusion for customers. This is what we don’t want.
Creation of fractal map
The Google Maps API Technology is what we can do create custom maps Google systems integrate. It is simple but effective. Very effective way to improve local SEO Your business.
This is done by analyzing the location and creating alternative views that fit perfectly with your content.
This has the unfortunate consequence of Your business can be seen in the three pack local results at a greater radius It will be more successful than if it wasn’t.
Use of geographic location signals in the contents for the business website
These signals are composed of Google information It can be done through the content of your site This identifies the area or town where your business is located .
We do it Combination with the use of the strongest keywords To increase the visibility of your company.
This will allow us to be more visible in local searches and in Google’s organic results.
All of this is done by us In addition and complement to the actions in the GM B file.
Conclusions
You have a new business or an ecommerce site. Excellent! But, the question is How can you ensure that people find your site? ?
Local SEO is essential for any online business to succeed. . The Internet has become a global phenomenon. More than two thirds of adults worldwide use it on a daily basis.
This means that you need to know how to increase your online visibility and sales. Local SEO These issues must be addressed.
We have talked about what This is exactly Involve search engine optimization using Local SEO Techniques Why Google My Business is so important SEO is the best strategy.
Local SEO This strategy is one that works. Businesses around the globe can benefit from this powerful tool. . We can help you increase your visibility and sales. Digital Strategic plan It will perfectly suit your needs.